Except for the American rail network’s social media producer Amtrak who mistakenly tweeted “trains” this morning, without further details.
The blunder raised eyebrows across the internet, with sarcastic commenters asking if it was a tweet sent too soon or a job description.
But people in corporate marketers are never shy of the opportunity to promote their brands, especially when the way to do it is lazy and free.
National Public Radio (NPR) responded an hour later with this terse tweet.
And this from Major League Baseball.
Soon everyone was climbing aboard.
Then there was this particularly provocative tweet from Domino’s Pizza.
By the time the Sydney Trains Twitter account jumped on the trend, it had come full circle.
For those of you who aren’t on Twitter, this is the kind of content you’re missing out on.
The Twitter trend that seems to have started from a bug might not have happened if the social media giant had come up with its latest development sooner.
The button would allow people to change tweets after they’ve already been posted.
“If you see an edited Tweet, it is because we are testing the edit button,” the official Twitter profile wrote yesterday.
“This is happening and you’ll be fine.”
The tweet was made without punctuation or capital letters at the beginning of sentences.
Those of us who pride ourselves on excellent grammar can only hope that the Twitter team uses the edit button to fix that later.
The edit button has been described as Twitter’s “most requested feature to date”.
“Edited Tweets will appear with an icon, timestamp, and label to make it clear to readers that the original Tweet has been edited,” the company said in a blog post.
“Tapping the tag will take viewers to the Tweet’s Edit History, which includes previous versions of the Tweet.”
The feature will roll out later this month to Twitter Blue subscribers, people who like the platform so much they want to pay for it.
For now, the test will be localized to just one country at first, while the social media company watches how it’s used.
They did not specify which country.
Political photos that caught the attention of punters on social media
“We’ll also be paying close attention to how the feature affects how people read, write, and interact with tweets,” the blog post read.
“We hope that with the availability of Edit Tweet, tweeting will feel more accessible and less stressful.
“You should be able to join the conversation in a way that makes sense to you, and we’ll continue to work on ways that make it easy to do so.”
Twitter has about 200 million daily users around the world.
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