Jeep Wrangler and Gladiator prices rise again to $12,100

American car giant all terrain has introduced unprecedented price increases in Australia, despite making few or no changes to the vehicles, and has been accused by its own dealer network of taking advantage of shortages, amid concerns the brand is price-fixing itself. out of reach of mainstream buyers.

The cheapest four-door Jeep Wrangler is now 50 percent more expensive than it was three years ago, following further price increases for the Wrangler and its ute sibling, the Jeep Gladiator.

Jeep dealers have been informed via confidential bulletins of two price increases for the Wrangler, and one for the Gladiator, implemented in the last two months, which have raised prices by between $2,900 and $12,000 on all models.

Customers with orders placed and contracts signed before each price increase went into effect will be protected from the increases. However, those Wrangler and Gladiator prices jumped as high as $7,000 in February.

Changes to the standard equipment installed on the vehicles are not listed. While rising parts prices and shipping costs have likely contributed to some of the price increases, many dealers believe Jeep is now benefiting from low supply levels.

“Since Jeep became part of the Stellantis group, price increases have been so high and so frequent that many dealers, myself included, question the future viability of Jeep in Australia,” said a major metropolitan Jeep dealer. Ridespeaking on condition of anonymity.

“Customers can’t take much. Not too long ago Jeep HQ set a target of 50,000 annual sales in Australia. This is not the way to do it.”

The first price increase went into effect July 1, 2022 for the Gladiator, or August 1, 2022 for the Wrangler, and affects model year 2022 (MY22) vehicles.

The two-door Wrangler Rubicon received the largest increase, to $5,600, compared to $5,200 to $5,500 for other Wrangler models, while the Gladiator range increased to between $2,900 (Night Eagle) and $3,200 (Rubicon).

The Jeep Wrangler was affected by a second price increase on August 1; instead, it affected 2023 model year (MY23) vehicles, adding $6,000 to the price of the two-door Wrangler (only available in Rubicon specification) and $6,500 to the four-door Wrangler. Models

In total, prices for the Jeep Wrangler have risen by $11,400-$12,100 between February (MY22) and August (MY23), while the Gladiator has risen by $5,000-$5,500 over the same period.

At launch in early 2019, the Wrangler Unlimited Overland (four-door) was priced at $61,950 plus road costs, down $25,000 from today, while the Wrangler Unlimited Rubicon was priced at $62,950 plus road costs, down $27,500.

The current entry-level Wrangler model, the four-door Unlimited Night Eagle, was $60,950 plus road costs ($20,500 less than today) when it hit showrooms in early 2021.

Standard features have increased during that period; Rubicon’s $27,500 increase includes autonomous emergency braking, front parking sensors, heated seats, heated steering wheel, adaptive cruise control and more.

The price of entry to the four-door Wrangler lineup, excluding the less popular two-door, increased from $53,450 plus road costs in early 2019 (Sport S) to $81,450 plus road costs now (Night Eagle MY23), up 52 percent, though offset by more standard features.

Meanwhile, the Gladiator Rubicon launched in 2020 starting at $76,450 plus on-road costs, followed by the Night Eagle in early 2021 starting at $68,450.

Jeep raised prices on other models earlier this year, with the Cherokee midsize SUV hit with price increases of up to $3,500 in February and $1,000 for the Compass small SUV range at the same time.

Many other automakers also implemented price increases multiple times throughout 2022, though rarely to the extent of Jeep’s price increases.