Skoda received a massive makeover, with the reveal of a new brand identity including a new logo and an entirely new design language for its future cars.
The company also revealed a glimpse of one of those future cars with the unveiling of the Vision 7S, a large seven-seat SUV based on Volkswagen Group’s all-electric MEB platform.
“Today is a very special day in the history of Skoda Auto,” said Skoda CEO Klaus Zellmer. “We are introducing our new brand identity, which includes a new logo and updated corporate identity.”
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The Skoda Vision 7S debuts the company’s new design language, as well as its new logo.
Zellmer said that the Vision 7S concept provides a specific preview of an all-new Skoda model that will sit at the top end of the company’s product portfolio, and that the company will also launch three additional all-electric models by 2026, with more in the pipe.
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“This will put us in an even stronger position for the transformation decade. In addition, we will invest a total of €5.6 billion (NZ$9.2 billion) in electric mobility and a further €700 million (NZ$1.1 billion) in digitization over the next five years, thereby ensuring the future viability of the business. and jobs.”
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Skoda says the new brand logo will replace the ‘winged arrow’ logo on all of its new cars.
As part of the new look, Skoda says that its next generation of vehicles will not use the traditional winged arrow emblem, but instead just use a new wordmark instead.
Skoda says the wordmark will be featured more widely than the old logo in marketing communications and features “a completely different typeface based on symmetry and a combination of round shapes with edges”.
The winged arrow symbol will still be used, but like Volkswagen’s recent logo update, it has been streamlined and will now be rendered without plastic 3D graphics, with a 2D look that the company says is “more impactful.” in digital marketing.
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The aggressive vertical cooling inlets of the Vision 7S concept will be a feature of future large Skoda models.
The Vision 7S, meanwhile, is the first model to feature the Czech automaker’s new design language that includes a tougher, more angular face that Skoda calls the “Tech Deck”, accompanied by its signature small front grille flanked by new chrome headlights. T shape
Large front and rear skid plates are expected to become defining features across the entire Skoda EV line-up, while impressive vertical air intakes at the front and rear will feature on its next larger models.
The eventual production version of the Vision 7S will be one of the last cars to use the MEB platform to be phased out from 2025 to be replaced by VW’s new SSP architecture, while the concept has a range of over 600 kilometers. , courtesy of an 89kWh battery that can be charged at rates of up to 200kW.
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