Iceberg lettuce will no longer sink your wallet

Supermarket shelf prices are retreating from their mid-year highs, but shoppers struggling with cost of living keep staying away from the more expensive purchases.

Ritchies IGA CEO Fred Harrison said evidence of changing shoppers’ habits could be seen by what they left on the shelves.

“We are starting to see changes in the customer basket,” he told Today.

“(We’re) seeing people maybe not buying scotch fillet, steak as much and moving towards minced meat and stew cuts which are often used for slow cooking at this time of year.”

Meat wasn’t the only area where people are trying to cut back.

“We’re seeing people buy a lot more generic products, Black and Gold sales are up,” Harrison said.

Shoppers are opting for ground beef over steak.

“We’re seeing it in Coles and Woolies, it’s all over the market.”

However, improving weather has caused some previously premium-priced items to plummet back into the realm of affordability.

Harrison said iceberg lettuce, which was as high as $13 each just six weeks ago, has dropped back to $2.49.

Sales of alternative or private label household products are booming as shoppers look to lower their grocery bills. (Supplied)

But he warned that it might not last.

“Obviously if we have another bad weather on the east coast of Australia, that will change,” he said.

Other fruits and vegetables such as tomatoes, beans, spring onions, carrots and broccoli were also on the decline.


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