One of his first jobs was as a food scientist on the team that brought Magnum ice cream to Australia, but when faced with the challenge of a blind taste test, comedian Joe Avati failed spectacularly.
2GB evening slot host Deborah Knight challenged the 48-year-old to try three different brand versions of the classic Magnum ice cream and guess which one was the real deal.
In the challenge were the Streets Magnum, Connoisseur brand and the Aldi version.
In the clip, shared on Instagram, Avati quickly got caught up, taking a bite of each.
“Do you need water as a palate cleanser between bites? Like a wine taster,” Knight joked.
Avati agreed that she probably should have had a drink of water between bites to get a better taste of it.
When asked to choose which one he thought the Magnum was, he said he thought it was the first one he tried.
“Can I tell you that is incorrect?” Knight said.
“That was the Aldi ice cream. Aldi advertisers will say they’ll use this clip because even the inventor of Magnum thinks it’s real!
Aldi’s Monarc Utopia Vanilla ice creams are sold in packs of four for just $4.49, while a pack of four Magnums is sold at other supermarkets for $10.50.
An Aldi Instagram account jokingly commented on the video: “Well, you can’t argue with science!”
Other social media users were quick to declare their love for Aldi ice cream.
“Guess what I’m getting tomorrow,” one person commented.
Another said: “You can’t beat Aldi Chocolate paddle pops for value.”
One added: “The Aldi Utopia is simply the best. I buy them every week.”
News.com.au has contacted Streets for comment.