Woolworths, Coles, Bunnings the most trusted brands in Australia

New research has revealed the brands Australians trust most, with five major retailers taking top spots in Roy Morgan’s latest quarterly Net Trust Score rankings.

Despite significant political and economic changes in recent months, including the election of a Labor federal government and rising inflation, June’s ratings are fairly stable compared to Roy Morgan’s previous quarterly ratings.

For the third consecutive quarter, Woolworths, Coles, Bunnings, Aldi and Kmart were named to Australia’s Most Trusted Brands list.

Qantas, which today reported staggering losses in its annual revenue results, managed to maintain its sixth place despite a difficult few months that included widespread staff shortages, a rise in flight cancellations and customer complaints of mishandling Baggage.

Roy Morgan CEO Michele Levine expects customer dissatisfaction at the national carrier to be reflected in next quarter’s results.

“Qantas Airlines held on to sixth position despite a drop in net confidence, as the airline grappled with similar issues faced by airlines around the world as the industry strengthens after suffering heavy disruption. for two years,” he said.

“Fewer Australians trust Qantas due to factors related to reliability and customer service, and more Australians distrust the airline due to poor service, and Qantas is perceived to be a poor employer.”

There was some movement in the June rankings, with Apple moving up two places to seventh place, and Myer and Toyota dropping one place to eighth and ninth places, respectively.

Big W maintained his position to complete the top 10.

Outside of the top 10, Samsung moved up two places to 13, ABC moved up two places to 15, and JB Hi-Fi moved up one place to 17.

Bunnings’ parent company, Wesfarmers, entered the top 20 for the first time.

“Respondents who trust Wesfarmers said of the company that it is ‘community-minded’ and a ‘great employer,’ ‘Wesfarmers operates its business with integrity,’ that Wesfarmers is a ‘long-standing company that has proven itself in the community’, which is a ‘key contributor to Australia’s wealth and prosperity and act with a social conscience’ and are a ‘trustworthy and well-managed group of retailers’”, said Ms Levine.

Commonwealth Bank, NAB, Telstra, Facebook, Google, AMP and Westpac saw improvements in net trust, but failed to break into the top 20.

Roy Morgan’s research is based on surveys of more than 21,000 Australians.

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