Roy Morgan researchers have identified Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart as the top five trusted brands, rankings that remain unchanged for three consecutive quarters.
The Top 20 list has undergone a shakeup since last quarter, with Apple moving up two places to seventh most trusted brand, behind Qantas in an unchanged ranking of sixth place.
Samsung and ABC each moved up two places in the Top 20 Most Trusted rankings, to 13th and 15th respectively, while JB HI-FI improved one place to 17th. Wesfarmers entered the top 20 for the first time.
Roy Morgan Chief Executive Michele Levine said big retailers are holding onto the top spots even as inflation soared to an annual rate of 6.1 percent through June this year, the highest in more than 20 years.
Rising inflation prompted the Reserve Bank of Australia to start an interest rate hike cycle, the first since 2010 and the fastest in nearly 30 years.
Levine said Qantas managed to hold on to sixth place, but in light of recent challenges, he thinks the next quarter could reveal a different result.
Qantas CEO Alan Joyce issued a public apology to customers this week for flight cancellations, delays and baggage mishandling in recent months; the impact of these actions will be reflected in next quarter’s results. “.
Australia’s Top 20 Most Distrusted Brands were also revealed in the analysis, with BP making the top 20 list alongside News Corp, Rio Tinto, Nestlé, McDonald’s, Optus and AGL.
Uber saw an increase in distrust ratings during the year ending June 2022.
Roy Morgan has yet to reveal the full list of the 20 Most Trusted.
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